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Luxury laundry and dry cleaner

Business idea posting spotted and published by BUSINESS IDEAS Forum moderators

Description: Laundrettes and dry cleaners are often synonymous with sloppy service, harsh chemical treatments, not to mention problems with missing socks or discoloured panties.

New York based Slate offers a new style luxury cleaning, and adding a nice dose of convenience and eco-friendliness, too.

Slate is an all-inclusive laundry online service for NYC residents. There are weekly flat fee of USD 50-60 (GBP 29-35/EUR 42-50) and scheduled pick-up time. Which means no standing in line, no counting and itemizing, no financial surprises: Slat does the sorting, and determines which garment needs to be cleaned by which process (anything from hydro-carbon, wet-cleaning, hand washing, to regular laundering). Cleaned clothes come back wrapped, tagged, and good as new. The environment also gets a gentler treatment, as the company uses a combination of bio-degradable and organic agents.

In Slate's own words: "You are dealing with someone who speaks your language. You bought USD 250 dollar jeans and you are taking them to be cleaned where? To the run-of-the mill cleaner in his dreary shop down the block, who doesn't care as much for the clothes as you do? We speak the same language: fashion. When your clothes come back, they as new as the day you bought them at Barneys. On the surface we are a clothes cleaner, but underneath we are a fashion label."

No doubt high-end laundry would work equally well in other large cities with high and medium earning class. Slat turned a typically low-cost, last-resort service into a must-have, premium product. The company ties in with a consumer society increasingly dominated by consumers trading in quantity for quality, opting for luxury goods and services across the entire experience. After all, consumers spend valuable time hunting down the latest fashion, or that must-have garment, plonking down top dollar for it, even taking great care when storing their treasures, only to find the last part of the cycle, the cleaning process, to be stuck in low cost, mass-era thinking.

Author: Business-Ideas' moderator
More postings from 'moderator'
Posting reviewed by: 563 users
Country of business: whole world Published on: 12 June 2006
Region of business: countrywide Posting ID: 2063
Business Sector: services Image: luxury laundry
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