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Featured Business IdeasInteractive Internet ad for common products

Business idea posting spotted and published by BUSINESS IDEAS Forum moderators

Description: A new research by Dynamic Logic MarketNorms confirms that interactive ads increase brand awareness to a greater extent than non-interactive ones. Consumers exposed to interactive ads felt more favourably towards the brand than when exposed to a non-interactive ad, and intent to purchase was significantly higher.

We found an excellent example of an interactive ad on the Internet for such a common product as tomato ketchup is. The ad banner entices visitors to grow up their own virtual tomato plant and win various prizes if they succeed.
The ad is in fact an online game that requires users to login regularly to take care of their virtual tomato plant.
The users have to:
-> water and fertilize their plant regularly. Too little or too much is bad.
-> show their affection playing music and writing nice words to the their tomato plant.
-> provide magic grow codes that can be found on Beauvais tomato ketchup bottles. (Of course the users have to buy the bottles to get the code).
-> harvest the big and nice tomatoes at right time to allow other tomatoes to grow up.

The winners are those who harvest most tomatoes per week, month and a whole promotion period. The participants can win a prize up to 700EUR.

The tomato game is an excellent simple tool how to increase awareness of the product in a funny natural way. The same concept can be applied to many other common products that can be found on the shells of supermarkets around the world.

Website: www.tomatketchup.dk
 
Author: Business-Ideas' moderator
More postings from 'moderator'
Posting reviewed by: 9015 users
Country of business: whole world Published on: 13 November 2006
Region of business: any Posting ID: 2123
Business Sector: advertising marketing Image: interactive Internet ad
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"ADVERTISING MARKETING" TAGS

ads scripts and songs writing
advertising and events professionals
advertising and marketing agency
billboards
Email addresses database
lenticular advertisement
logo design

THREADS

Interactive Internet ad for common products  by moderator , 13/11/2006 , 9015 Picture in the Posting , No Credits needed to contact the author
Interactive Internet ad for common products  by lilovil , 21/11/2006 , 414, 3 Credits needed to contact the author
Interactive Internet ad for common products  by moderator , 21/11/2006 , 622, 3 Credits needed to contact the author

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