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Car Buying Made Easy

Description: Age and name of founder:
Rick Hall, 49 years old

Description of company:
The company is a full service automobile car buying service.
Concept born out of an idea: 2003, Company formed: 2005, Hired 1st employee: 2005
1st customer September 2005 Sales figures: 2004: 0, 2005: $75,000, 2006: $600,000 2007: $3,000,000 est.
The company was founded on the premise that everyone buying a car in today market deserves a fair deal without the haggle, hassle and time required to shop multiple dealers. The company is unique in that it negotiates the price of the car the consumer wants, the trade-in vehicle and the financing of the vehicle.

The company developed a marketing strategy that eliminates the need for traditional advertising mediums. The strategy: form alliances with companies to market through their organizations to their members, customers and employees. Current companies include State Farm, Touchstone Energy Cooperatives, Flint Energies Cooperatives and Mid-South Credit Unions.

The company engaged BKV a marketing communications firm whose clients also include The Home Depot, AT&T, Six Flags and Black & Decker to handle all internet marketing.

The company is currently developing a business opportunity for entrepreneurs to take advantage of the company process, a uniquely successful approach to automotive sales.
We are also currently in discussions with interested parties developing a program for the U.K.
Americans who are in the market for new automobiles, but don't want the headaches of searching or haggling for the best price, now have an alternative that can help them sidestep the usual dealership woes the company, a new car buying service that promises to save customers time and money by negotiating all of the details of the sale on their behalf. Started by former car dealership managers, the company negotiates with dealerships in a customer's area to negotiate price, financing, warranty and trade-in allowance, when necessary, for a small fee.

Customers contact the company directly by phone or e-mail with information about the make and model of car they are looking for, including any desired add-ons or special features. The company shops local dealerships for the customer to find the vehicle at the best available price and facilitates the entire transaction. At no point is the customer contacted by anyone but their representative, who even participates as a signing party on the buyer's agreement and can provide the customer with a detailed report of the negotiations. The representative is right there through all steps of the sales process, including delivery and inspection of the vehicle.

While certain dealers have long offered no-haggle pricing, the company is unique in that it's not affiliated with any particular brand or seller. Customers can use the service to negotiate sales on any make or model. The company currently serves customers throughout the United States, but the best-deal-without-haggling concept could easily be duplicated or expanded upon. In fact, the company is already running a test market program with the largest U.S. auto insurance company to further serve its customers.
Need from others:
Need Capital Need Capital
Need Business Partners Need Business Partners
Need Customers
Need Customers
Customers are needed. Capital to be used for website development.
Author: ilukivy from United States  Posting reviewed by: 605 users
Country of business: United States  Published on: 11 July 2007
Region of business: countrywide Posting ID: 2329
Business Sector: automotive Image: Not available
Business Plan
or Presentation:
Not available
3 Credits required


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