BUSINESS IDEAS Forum

1.0 Executive Summary

Silvera & Sons prepares green Arabica coffee beans grown in Brazil for exportation to American specialty roasters and sells to wholesalers on the Brazilian market. We will expand production capacity from 72,000/60kg bags per year to 120-160,000/60kg per year. Our coffee stands out from that of the competition. We prepare the top five percent, in terms of quality standards, of all Arabica beans on the market. Our customers seek this product as it provides them with a point of differentiation to specialty roasters. In the past six years, demand for our coffee has exceeded the amount we are able to supply and we have been forced to refuse requests for larger shipments.

We predict growth of thirty percent in the first year with sales exceeding ($BRL) 26,208,000. In year three the plant will run at maximum capacity and based on the current price of coffee we expect profits of ($BRL) 1.5 million. We have positive indicators from current importers that the additional amount of beans will be sold.

Our keys to success are:

• Establishing and maintaining working relationships and contractual agreements with American importers and Brazilian coffee brokers and wholesalers.
• Bringing the new facility to maximum production within three years of operation.
• Increasing our profit margin to seventeen and one-half percent (17.5%) with the use of improved technology in the new facility.
• Effectively communicating to current and potential customers, through targeted efforts, our position as a differentiated provider of the highest quality Arabica beans in the world.

Highlights

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1.1 Objectives

The objectives of Silvera & Sons:

• Increase production and sale from 78,000/60kg bags per year to approximately 100,000/60kg bags per year in the first year of operation at the proposed facility and reach maximum capacity of 120,000/60kg bags per year by year three.

• Increase sales from ($BRL) 17.9 million to ($BRL) 26.2 million in the first full year of operation.

• Establish strategic relationships with 10-15 American importers in Los Angeles, San Francisco, & Seattle.
• Increase gross margins from fifteen percent (15%) to seventeen percent (17%) in the next three years.

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1.2 Mission

Silvera & Sons Ltda seeks to serve coffee importers and enthusiasts by exceeding minimum acceptable quality standards and by providing the highest quality product at the lowest possible price. We value our relationships with current and future customers and hope to communicate our appreciation to them through our outstanding, guaranteed product quality, personal service, and efficient delivery. Our commitment to our customers and the country of Brazil will be reflected through honest and responsible business.

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1.3 Critical Success Factors

The keys to success for Silvera & Sons are:

• Establishing and maintaining working relationships and contractual agreements with American importers and Brazilian coffee brokers and wholesalers.
• Bringing the new facility to maximum production within three years of operation.
• Increasing our profit margin with the use of improved technology in the new facility.
• Effectively communicating, to current and potential customers, our position as a differentiated provider of the highest quality Arabica beans in the world.

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