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Sample Business Plans -> Consulting - High-Tech Marketing

"Acme Consulting" Business Plan:

1.0 Executive Summary
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
2.3 Company Location
3.0 Services
4.0 Market Analysis Summary
5.0 Strategy and Implementation Summary
6.0 Management Summary
7.0 Financial Plan

 

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This business plan was originally published
by Palo Alto Software, Inc. All rights reserved.

2.0 Company Summary

Acme Consulting is a new company providing high-level expertise in international high-tech business development, channel development, distribution strategies, and marketing of high-tech products. It will focus initially on providing two kinds of international triangles:

  • Providing United States clients with development for European and Latin American markets.
  • Providing European clients with development for the United States and Latin American markets.

As it grows it will take on people and consulting work in related markets, such as the rest of Latin America, the Far East, and similar markets. It will also look for additional leverage by taking brokerage positions and representation positions to create percentage holdings in product results.

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2.1 Company Ownership

Acme Consulting will be created as a California C corporation based in Santa Clara County, owned by its principal investors and principal operators. As of this writing, it has not been chartered yet and is still considering alternatives of legal formation.

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2.2 Start-up Summary

Total start-up expense (including legal costs, logo design, stationery and related expenses) comes to $18,350. Start-up assets required include $32,000 in short-term assets (office furniture, etc.) and $25,000 in initial cash to handle the first few months of consulting operations as sales and accounts receivable play through the cash flow.

From its recent growth until the time of this writing, West Pacific Marketing Consultants has costs and cash flow under control.

Start-up
 
Requirements
 
Start-up Expenses
Legal $1,000
Stationery etc. $3,000
Brochures $5,000
Consultants $5,000
Insurance $350
Expensed equipment $3,000
Other $1,000
Total Start-up Expenses $18,350
 
Start-up Assets Needed
Cash Balance on Starting Date $25,000
Other Current Assets $7,000
Total Current Assets $32,000
 
Long-term Assets $0
Total Assets $32,000
Total Requirements $50,350
 
Funding
 
Investment
Investor 1 $20,000
Investor 2 $20,000
Other $10,000
Total Investment $50,000
 
Current Liabilities
Accounts Payable $350
Current Borrowing $0
Other Current Liabilities $0
Current Liabilities $350
 
Long-term Liabilities $0
Total Liabilities $350
 
Loss at Start-up ($18,350)
Total Capital $31,650
Total Capital and Liabilities $32,000

Start-Up

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2.3 Company Location

The initial office will be established in A-quality office space in the Santa Clara County "Silicon Valley" area of California, the heart of the U.S. high tech industry.

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