BUSINESS IDEAS Forum

5.0 Strategy and Implementation Summary

Acme will focus on three geographical markets, the United States, Europe, and Latin America, and in limited product segments: personal computers, software, networks, telecommunications, personal organizers, and technology integration products.

The target customer is usually a manager in a larger corporation, and occasionally an owner or president of a medium-sized corporation in a high-growth period.

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5.1 Pricing Strategy

West Pacific Marketing Consultants has close and effective relationships with its end-users, vendors (suppliers and sub-contractors), and even competitors. On several occasions, West Pacific Marketing Consultants has teamed-up with its end-user or supplier in a consortium partnership to perform projects.

Acme Consulting will be priced at the upper edge of what the market will bear, competing with the name-brand consultants. The pricing fits with the general positioning of Acme as providing high-level expertise.

Consulting should be based on $5,000 per day for project consulting, $2,000 per day for market research, and $10,000 per month and up for retainer consulting. Market research reports should be priced at $5,000 per report, which will, of course, require that reports be very well planned, focused on very important topics, and very well presented.

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5.2 Sales Strategy

The sales forecast monthly summary is included in the appendix.

Sales by Year

Sales by Year

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5.3 Milestones

Our detailed milestones are shown in the following table and chart. The related budgets are included with the expenses shown in the projected Profit and Loss statement, which is in the financial analysis that comes in Chapter 7 of this plan.

Milestones

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