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Sample Business Plans -> Consulting - High-Tech Marketing

"Acme Consulting" Business Plan:

1.0 Executive Summary
2.0 Company Summary
3.0 Services
4.0 Market Analysis Summary
5.0 Strategy and Implementation Summary
6.0 Management Summary
6.1 Organizational Structure
6.2 Management Team
6.3 Personnel Plan
7.0 Financial Plan

 
 
Business Ideas applicable for this business plan:

Global warming brings new business ideas and opportunities
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This business plan was originally published
by Palo Alto Software, Inc. All rights reserved.

6.0 Management Summary

The initial management team depends on the founders themselves, with little back-up. As we grow, we will take on additional consulting help, plus graphic/editorial, sales, and marketing.

The management philosophy is based on responsibility and mutual respect. People who work at West Pacific Marketing Consultants want to work at the company because it has an environment that encourages "C4A," which is: Creativity, Concepts, Competencies, Connections, and Achievement. This C4A concept is our tool in performing the Shareholders Value Creation of West Pacific Marketing Consultants.

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6.1 Organizational Structure

Acme should be managed by working partners, in a structure taken mainly from Smith Partners. In the beginning we assume 3-5 partners:

  • Ralph Sampson.
  • At least one, probably two, partners from Smith and Jones.
  • One strong European partner, based in Paris.
  • The organization has to be very flat in the beginning, with each of the founders responsible for his or her own work and management.
  • One other strong partner.

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6.2 Management Team

The Acme business requires a very high level of international experience and expertise, which means that it will not be easily leveragable in the common consulting company mode in which partners run the business and make sales, while associates fulfill. Partners will necessarily be involved in the fulfillment of the core business proposition, providing the expertise to the clients. The initial personnel plan is still tentative. It should involve 3-5 partners, 1-3 consultants, one strong editorial/graphic person with good staff support, one strong marketing person, an office manager, and a secretary. Later, we add more partners, consultants, and sales staff. Founders' resumes are included as an attachment to this plan

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6.3 Personnel Plan

The detailed monthly personnel plan for the first year is included in the appendix. The annual personnel estimates are included here.

Personnel Plan
Sales 2001 2002 2003
Partners $114,000 $175,000 $200,000
Consultants $0 $50,000 $63,000
Editorial/graphic $18,000 $22,000 $26,000
VP Marketing &20,000 $50,000 $55,000
Sales People $0 $30,000 $33,000
Office Manager $7,500 $30,000 $33,000
Secretarial $5,250 $20,000 $22,000
Other $0 $0 $0
Total People 7 14 20
Total Payroll $194,750 $377,000 $432,000

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