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Sample Business Plans -> Consulting - High-Tech Marketing

"Acme Consulting" Business Plan:

1.0 Executive Summary
2.0 Company Summary
3.0 Services
4.0 Market Analysis Summary
5.0 Strategy and Implementation Summary
6.0 Management Summary
7.0 Financial Plan
7.1 Important Assumptions
7.2 Key Financial Indicators
7.3 Break-even Analysis
7.4 Projected Profit and Loss Important Assumptions
7.5 Projected Cash Flow
7.6 Projected Balance Sheet
7.7 Business Ratios

 

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This business plan was originally published
by Palo Alto Software, Inc. All rights reserved.

7.0 Financial Plan

Our financial plan is based on conservative estimates and assumptions. We will need to plan on initial investment to make the financials work.

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7.1 Important Assumptions

The accompanying table summarizes key financial assumptions, including 45-day average collection days, sales entirely on invoice basis, expenses mainly on net 30 basis, 35 days on average for payment of invoices, and present-day interest rates.

General Assumptions
  2001 2002 2003
Plan Month 1 2 3
Current Interest Rate 9.00% 9.00% 9.00%
Long-term Interest Rate 9.00% 9.00% 9.00%
Tax Rate 25.00% 25.00% 25.00%
Sales on Credit % 100.00% 100.00% 100.00%
Other 0 0 0

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7.2 Key Financial Indicators

The following benchmark chart indicates our key financial indicators for the first three years. We foresee major growth in sales and operating expenses, and a bump in our collection days as we spread the business during expansion

Benchmarks

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7.3 Break-even Analysis

The table summarizes the break-even analysis, including monthly units and sales break-even points.

Break-even Analysis

Break-even Analysis:
Monthly Units Break-even $12,500
Monthly Revenue Break-even $12,500
 
Assumptions:
Average Per-Unit Revenue $1.00
Average Per-Unit Variable Cost $0.20
Estimated Monthly Fixed Cost $37,053

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7.4 Projected Profit and Loss

The detailed monthly pro-forma income statement for the first year is included in the appendix. The annual estimates are included here.

Pro Forma Profit and Loss
  2001 2002 2003
Sales $592,000 $875,000 $1,100,000
Direct Cost of Sales $159,000 $219,000 $289,000
Other $0 $0 $0
  ------------ ------------ ------------
Total Cost of Sales $159,000 $219,000 $289,000
Gross Margin $433,000 $656,000 $811,000
Gross Margin % 73.14% 74.97% 73.73%
Expenses:
Payroll $194,750 $377,000 $432,000
Sales and Marketing and Other Expenses $162,000 $137,000 $432,000
Depreciation $0 $0 $0
Leased Equipment $6,000 $7,000 $7,000
Utilities $12,000 $12,000 $12,000
Insurance $3,600 $2,000 $3,000
Office Rent $18,000 $0 $0
Payroll Taxes $27,265 $52,780 $60,480
Other $0 $0 $0
  ------------ ------------ ------------
Total Operating Expenses $423,615 $587,780 $708,480
Profit Before Interest and Taxes $9,385 $68,220 $102,520
Interest Expense $6,800 $11,400 $15,400
Taxes Incurred ($524) $14,205 $22,143
Net Profit $3,109 $42,615 $64,977
Net Profit/Sales 0.53% 4.87% 5.91%

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7.5 Projected Cash Flow

Cash flow projections are critical to West Pacific Marketing Consultants' success. The monthly cash flow is shown in the illustration, with one bar representing the cash flow per month and the other representing the monthly balance. The annual cash flow figures are included below in the following chart and table. Detailed monthly numbers are included in the appendix.

Cash

Pro Forma Cash Flow
  2001 2002 2003
 
Cash from Operations:
Cash from Receivables $495,000 $828,630 $1,063,133
Subtotal Cash from Operations $495,000 $828,630 $1,063,133
 
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $30,000 $100,000 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $50,000 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $575,000 $928,630 $1,063,133
Expenditures 2001 2002 2003
Expenditures from Operations:
Cash Spending $92,012 $100,651 $135,545
Payment of Accounts Payable $467,603 $728,952 $888,243
Subtotal Spent on Operations $559,615 $829,603 $1,023,788
 
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $559,615 $829,603 $1,023,788
 
Net Cash Flow $15,385 $99,027 $39,346
Cash Balance $40,385 $139,412 $178,758

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7.6 Projected Balance Sheet

The following balance sheet shows healthy growth of net worth, and strong financial position. The monthly estimates are included in the appendix.

Pro Forma Balance Sheet
 
Assets
Current Assets 2001 2002 2003
Cash $40,385 $139,412 $178,758
Accounts Receivable $97,000 $143,370 $180,236
Other Current Assets $7,000 $7,000 $7,000
Total Current Assets $144,385 $289,782 $365,995
Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $144,385 $289,782 $365,995
Liabilities and Capital
Current Liabilities 2001 2002 2003
Accounts Payable $29,627 $32,409 $43,644
Current Borrowing $30,000 $130,000 $130,000
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $59,627 $162,409 $173,644
 
Long-term Liabilities $50,000 $50,000 $50,000
Total Liabilities $109,627 $212,409 $223,644
 
Paid-in Capital $50,000 $50,000 $50,000
Retained Earnings ($18,350) ($15,241) $27,374
Earnings $3,109 $42,615 $64,977
Total Capital $34,759 $77,374 $142,351
Total Liabilities and Capital $144,385 $289,782 $365,995
Net Worth $34,759 $77,374 $142,351

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7.7 Business Ratios

The following table shows the projected business ratios. We expect to maintain healthy ratios for profitability, risk, and return. The industry comparisons are for SIC 8742, management consulting services.

 
Ratio Analysis
  2001 2002 2003 Industry Profile
Sales Growth 0.00% 47.80% 25.71% 6.98%
 
Percent of Total Assets
Accounts Receivable 67.18% 49.48% 49.25% 26.80%
Inventory 0.00% 0.00% 0.00% 5.01%
Other Current Assets 4.85% 2.42% 1.91% 43.95%
Total Current Assets 100.00% 100.00% 100.00% 75.76%
Long-term Assets 0% 0% 0% 24.24%
Total Assets 100.00% 100.00% 100.00% 100.00%
 
Current Liabilities 41.30% 56.05% 47.44% 31.78%
Long-term Liabilities 34.63% 17.25% 13.66 17.26%
Total Liabilities 75.93% 73.30% 61.11% 49.04%
Net Worth 24.07% 26.70% 38.89% 50.96%
 
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 41.30% 74.97% 73.73% 100.00%
Selling, General & Administrative Expenses 72.81% 70.10% 67.79% 85.31%
Advertising Expenses 6.08% 4.57% 4.00 1.02%
Profit Before Interest and Taxes 1.59% 7.80% 9.32% 1.90%
 
Main Ratios
Current 2.42 1.78 2.11 1.88
Quick 2.42 1.78 2.11 1.88
Total Debt to Total Assets 75.93% 73.30% 61.11% 3.41%
Pre-tax Return on Net Worth 7.44% 73.44% 61.20% 55.78%
Pre-tax Return on Assets 1.79% 19.61% 23.80% 7.72%
 
Additional Ratios 2001 2002 2003  
Net Profit Margin 0.53% 4.87% 5.91% n.a
Return on Equity 8.94% 55.08% 45.65% n.a
 
Activity Ratios
Accounts Receivable Turnover 6.10 6.10 6.10 n.a
Collection Days 43 50 54 n.a
Inventory Turnover 0.00 0.00 0.00 n.a
Accounts Payable Turnover 16.77 22.58 20.61 n.a
Payment Days 18 15 15 n.a
Total Asset Turnover 4.10 3.02 3.01 n.a
 
Debt Ratios
Debt to Net Worth 3.15 2.75 1.57 n.a
Current Liab. to Liab. 0.54 0.76 0.78 n.a
 
Liquidity Ratios
Net Working Capital $84,759 $127,374 $192,351 n.a
Interest Coverage 1.38 5.98 6.66 n.a
 
Additional Ratios
Assets to Sales 0.24 0.33 0.33 n.a
Current Debt/Total Assets 41% 56% 47% n.a
Acid Test 0.79 0.90 1.07 n.a
Sales/Net Worth 17.03 11.31 7.73 n.a
Dividend Payout 0.00 0.00 0.00 n.a

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