"Stretch'r Wings" Business Plan:
1.0 Executive Summary
2.0 Company Summary
3.0 Products
4.0 Market Analysis Summary
5.0 Strategy and Implementation Summary
 5.1 Competitive Edge
5.2 Sales Strategy
   5.2.1 Sales Forecast
5.3 Milestones
6.0 Management Summary
7.0 Financial Plan
Business Ideas applicable for this business plan:
Aircraft Manufacturing
Building Amphibian Aircraft
This business plan was originally published
by Palo Alto Software, Inc. All rights reserved.
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5.0 Strategy and Implementation Summary
Stretch'r Wings will set up a sales department after
we secure several STCs. This will keep overhead to a minimum. We estimate
starting a sales department within nine months of start-up.
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5.1 Competitive Edge
The medical unit we will manufacture and market has
the following special features.
- Aluminum Frame: Our aluminum frame is lightweight and assembles quickly. Our competitors either bend
or weld their frames together, thus making the unit heavy and cumbersome.
- Built-in Storage Drawers: Our built-in drawers are a convenience. The competitors do not have drawers as
standard options.
- Glide Ease Stretcher Systems: These systems cause less back strain and give greater patient
comfort. The competitors use a variety of systems.
- Cost of the Medical Unit: We feel our pricing is our main competitive edge. We have a high-quality medical
unit, provide excellent customer service, and all at an aggressively low price.
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5.2. Sales Strategy
Stretch'r Wings will employ a professional sales
staff with sales expertise in the aircraft and helicopter markets. Along with
interface of the medical unit, the sales staff will demonstrate ways in which
the the customer can turn more revenue in their business.
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5.2.1. Sales Forecast
Our sales forecast is atypical, due to the time
required to obtain STCs from the FAA. Stretch'r Wings plans to develop our
first STC and sales network within nine months. We are projecting the first sale
occurring in up to twelve months, possibly 2001.
Sales by Year
|
| Sales Forecast |
| Unit Sales |
2001 |
2002 |
2003 |
| Medical Units |
1 |
8 |
12 |
| STC |
1 |
4 |
5 |
| Parts |
1 |
1 |
1 |
| Loading Ramps |
1 |
6 |
10 |
| Other |
0 |
0 |
0 |
| Total Unit Sales |
4 |
19 |
28 |
| |
| Unit Prices |
2001 |
2002 |
2003 |
| Medical Units |
$26,495 |
$26,995 |
$27,995 |
| STC |
$1,195 |
$1,195 |
$1,195 |
| Parts |
$1,000 |
$1,000 |
$1,000 |
| Loading Ramps |
$1,000 |
$1,500 |
$1,500 |
| Other |
0 |
0 |
0 |
| |
| Sales |
| Medical Units |
$26,495 |
$215,960 |
$335,940 |
| STC |
$1,195 |
$4,780 |
$5,975 |
| Parts |
$1,000 |
$1,000 |
$1,000 |
| Loading Ramps |
$1,000 |
$9,000 |
$15,000 |
| Other |
0 |
0 |
0 |
| Total Sales |
$29,690 |
$230,740 |
$357,915 |
| |
| Direct Unit Costs |
2001 |
2002 |
2003 |
| Medical Units |
$5,300 |
$5,700 |
$6,000 |
| STC |
$225 |
$250 |
$275 |
| Parts |
$750 |
$750 |
$750 |
| Loading Ramps |
$200 |
$300 |
$350 |
| Other |
0 |
0 |
0 |
| |
| Direct Cost of Sales |
2001 |
2002 |
2003 |
| Medical Units |
$5,300 |
$45,600 |
$72,000 |
| STC |
$225 |
$1,000 |
$1,375 |
| Parts |
$750 |
$750 |
$750 |
| Loading Ramps |
$200 |
$1,800 |
$3,500 |
| Other |
$0 |
$0 |
$0 |
| Subtotal Direct Cost of Sales |
$6,475 |
$49,150 |
$77,625 |
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5.3 Milestones
The following table lists important program
milestones, with dates and responsibilities assigned, and a budget for each. The
milestone schedule indicates our emphasis on planning for
implementation.
**Names have been removed from the table below for confidentiality.
Milestones
|
| Milestones |
| Milestones |
Start Date |
End Date |
Budget |
Manager |
Department |
| Business Plan |
11/20/2000 |
11/24/2000 |
$100 |
** |
Management |
| Prototype Unit |
11/1/2000 |
11/3/2000 |
$1,000 |
** |
Management |
| Financial Backing Presentations |
11/6/2000 |
12/1/2000 |
$500 |
** |
Management |
| Secure Business Name and Legal |
12/4/2000 |
12/6/2000 |
$1,000 |
** |
Management |
| Stationery |
1/2/2001 |
2/28/2001 |
$300 |
** |
Management |
| Financial backing presentations |
1/3/2001 |
3/28/2001 |
$500 |
** |
Management |
| Start STC Paperwork and Drawings |
1/3/2001 |
3/28/2001 |
$3,500 |
** |
Management |
| PMA Approval with FAA-MIDO |
1/3/2001 |
3/28/2001 |
$200 |
** |
Management |
| Brogures and Initial mailing |
4/9/2001 |
4/13/2001 |
$3,000 |
** |
Sales dept. |
| Office location |
8/6/2001 |
8/17/2001 |
$525 |
** |
Management |
| Office equipment |
11/12/2001 |
11/17/2001 |
$3,700 |
** |
Management |
| Total |
|
|
$13,825 |
|
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