"Organic Restaurant" Business Plan:
1.0 Executive Summary
2.0 Company Summary
3.0 Services
4.0 Market Analysis Summary
5.0 Strategy and Implementation Summary
 5.1 Competitive Edge
 5.2 Sales Strategy
6.0 Management Summary
7.0 Financial Plan
Business Ideas applicable for this business plan:
This business plan was originally published
by Palo Alto Software, Inc. All rights reserved.
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5.0 Strategy and Implementation Summary
Our strategy is simple, we intend to succeed by giving people a combination
of great,healthy, interesting food, and an environment that attracts "trendy"
people like a magnet. Implementation isn't simple, but that's in the doing of it, not in the plan.
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5.1 Competitive Edge
Our competitive edge is the menu, the chef, the environment, and the tie-in to what's trendy.
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5.2 Sales Strategy
As the table shows, we intend to deliver sales of about $350K in the first year, and to double that by the third year of the plan.
Sales Monthly
|
| Sales Forecast |
| Unit Sales |
2001 |
2002 |
2003 |
| Meals |
22,822 |
35,000 |
45,000 |
| Drinks |
11,415 |
17,500 |
22,500 |
| Other |
240 |
500 |
1,000 |
| Total Unit Sales |
34,477 |
53,000 |
68,500 |
| |
| Unit Prices |
2001 |
2002 |
2003 |
| Meals |
$15.00 |
$15.00 |
$15.00 |
| Drinks |
$2.00 |
$2.00 |
$2.00 |
| Other |
$10.00 |
$10.00 |
$10.00 |
| |
| Sales |
| Meals |
$342,330 |
$525,000 |
$675,000 |
| Drinks |
$22,830 |
$35,000 |
$45,000 |
| Other |
$2,400 |
$5,000 |
$10,000 |
|
| Direct Unit Cost |
| Meals |
$2.00 |
$2.00 |
$2.00 |
| Drinks |
$0.50 |
$0.50 |
$0.50 |
| Other |
$1.00 |
$1.00 |
$1.00 |
|
| Direct Cost of Sales |
| Meals |
$45,644 |
$70,000 |
$90,000 |
| Drinks |
$5,708 |
$8,750 |
$11,250 |
| Other |
$240 |
$500 |
$1,000 |
| Subtotal Direct Cost of Sales |
$51,592 |
$79,250 |
$102,250 |
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