"Organic Restaurant" Business Plan:
1.0 Executive Summary
2.0 Company Summary
3.0 Services
4.0 Market Analysis Summary
5.0 Strategy and Implementation Summary
6.0 Management Summary
7.0 Financial Plan
 7.1 Break-even Analysis
7.2 Projected Profit and Loss
7.3 Projected Cash Flow
7.4 Projected Balance Sheet
 7.5 Business Ratios
Business Ideas applicable for this business plan:
This business plan was originally published
by Palo Alto Software, Inc. All rights reserved.
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7.0 Financial Plan
We expect to raise $30,000 of our own capital, and to borrow $100,000 guaranteed
by the SBA as a 10-year loan. This provides the bulk of the start-up financing required.
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7.1 Break-even Analysis
Our break-even analysis is based on the average of the first-year numbers for
total sales by meal served, total cost of sales, and all operating expenses.
These are presented as per-unit revenue, per-unit cost, and fixed costs. We
realize that this is not really the same as fixed cost, but these conservative
assumptions make for a better estimate of real risk.
Break-even Analysis
|
| Break-even Analysis: |
| Monthly Units Break-even |
14,028 |
| Monthly Revenue Break-even |
$146,453 |
| |
| Assumptions: |
| Average Per-Unit Revenue |
$10.44 |
| Average Per-Unit Variable Cost |
$8.34 |
| Estimated Monthly Fixed Cost |
$29,459 |
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7.2 Projected Profit and Loss
As the profit and loss table shows, we expect to become barely profitable in the
second year of business, and to make an acceptable profit in the third year.
|
| Pro Forma Profit and Loss |
| |
2001 |
2002 |
2003 |
| Sales |
$367,560 |
$565,000 |
$730,000 |
| Direct Cost of Goods |
$51,592 |
$79,250 |
$102,250 |
| Other |
$0 |
$0 |
$0 |
|
------------ |
------------ |
------------ |
| Total Cost of Sales |
$51,592 |
$79,250 |
$102,250 |
| Gross Margin |
$315,969 |
$485,750 |
$627,750 |
| Gross Margin % |
85.96% |
85.97% |
85.99% |
| Expenses: |
| Payroll |
$282,000 |
$357,000 |
$410,000 |
| Sales and Marketing and Other Expenses |
$27,000 |
$35,830 |
$72,122 |
| Depreciation |
$1,000 |
$1,050 |
$1,103 |
| Utilities |
$1,200 |
$1,050 |
$1,103 |
| Payroll Taxes |
$42,300 |
$53,550 |
$61,500 |
| Other |
$0 |
$0 |
$0 |
| |
------------ |
------------ |
------------ |
| Total Operating Expenses |
$353,500 |
$448,690 |
$546,047 |
| Profit Before Interest and Taxes |
($37,532) |
$37,060 |
$81,703 |
| Interest Expense |
$10,000 |
$9,500 |
$8,250 |
| Taxes Incurred |
$0 |
$6,890 |
$18,669 |
| Net Profit |
($47,532) |
$20,430 |
$54,784 |
| Net Profit/Sales |
-12.93% |
3.66% |
7.50% |
Profit Monthly
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7.3 Projected Cash Flow
The cash flow projection shows that starting cost and provisions for ongoing
expenses are adequate to meet our needs until the business itself generates its
own cash flow sufficient to support operations.
Cash
|
| Pro Forma Cash Flow |
| |
2001 |
2002 |
2003 |
| |
| Cash from Operations: |
| Cash Sales |
$367,560 |
$565,000 |
$730,000 |
| Cash from Receivables |
$0 |
$0 |
$0 |
| Subtotal Cash from Operations |
$367,560 |
$565,000 |
$730,000 |
| |
| Additional Cash Received |
| Sales Tax, VAT |
$0 |
$0 |
$0 |
| HMRC VAT Repayments |
$0 |
$0 |
$0 |
| New Current Borrowing |
$0 |
$0 |
$0 |
| New Other Liabilities (interest-free) |
$0 |
$0 |
$0 |
| New Long-term Liabilities |
$0 |
$0 |
$0 |
| Sales of Other Current Assets |
$0 |
$0 |
$0 |
| Sales of Long-term Assets |
$0 |
$0 |
$0 |
| New Investment Received |
$0 |
$0 |
$0 |
| Subtotal Cash Received |
$367,560 |
$565,000 |
$730,000 |
| Expenditures |
2001 |
2002 |
2003 |
| Expenditures from Operations: |
| Cash Spending |
$8,979 |
$13,273 |
$20,231 |
| Payment of Accounts Payable |
$395,818 |
$525,084 |
$645,906 |
| Subtotal Spent on Operations |
$404,797 |
$538,357 |
$666,137 |
| |
| Additional Cash Spent |
| Sales Tax, VAT, HST/GST Paid Out |
$0 |
$0 |
$0 |
| Principal Repayment of Current Borrowing |
$0 |
$0 |
$0 |
| Other Liabilities Principal Repayment |
$0 |
$0 |
$0 |
| Long-term Liabilities Principal Repayment |
$0 |
$10,000 |
$15,000 |
| Purchase Other Current Assets |
$0 |
$0 |
$0 |
| Purchase Long-term Assets |
$0 |
$0 |
$0 |
| Dividends |
$0 |
$0 |
$0 |
| Subtotal Cash Spent |
$404,797 |
$548,357 |
$681,137 |
| |
| Net Cash Flow |
($37,237) |
$16,643 |
$48,863 |
| Cash Balance |
$50,763 |
$67,405 |
$116,268 |
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7.4 Projected Balance Sheet
The table shows projected balance sheet for three years.
|
| Pro Forma Balance Sheet |
| |
| Assets |
| Current Assets |
2001 |
2002 |
2003 |
| Cash |
$50,763 |
$67,405 |
$116,268 |
| Other Current Assets |
$50,000 |
$50,000 |
$50,000 |
| Total Current Assets |
$100,763 |
$117,405 |
$166,268 |
| Long-term Assets |
| Long-term Assets |
$0 |
$0 |
$0 |
| Accumulated Depreciation |
$1,000 |
$2,050 |
$3,153 |
| Total Long-term Assets |
($1,000) |
($2,050) |
($3,153) |
| Total Assets |
$99,763 |
$115,355 |
$163,116 |
| |
| Liabilities and Capital |
| Current Liabilities |
2001 |
2002 |
2003 |
| Accounts Payable |
$10,294 |
$15,217 |
$23,194 |
| Current Borrowing |
$0 |
$0 |
$0 |
| Other Current Liabilities |
$0 |
$0 |
$0 |
| Subtotal Current Liabilities |
$10,294 |
$15,217 |
$23,194 |
| |
Long-term Liabilities |
$100,000 |
$90,000 |
$75,000 |
| Total Liabilities |
$110,294 |
$105,217 |
$98,194 |
| |
| Paid-in Capital |
$40,000 |
$40,000 |
$40,000 |
| Retained Earnings |
($3,000) |
($50,532) |
($29,862) |
| Earnings |
($47,532) |
$20,670 |
$54,784 |
| Total Capital |
($10,532) |
$10,139 |
$64,922 |
| Total Liabilities and Capital |
$99,763 |
$115,355 |
$163,116 |
| Net Worth |
($10,532) |
$10,139 |
$64,922 |
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7.5 Business Ratios
Business ratios for the years of this plan are shown below.
Industry Profile ratios based on the Standard Industrial Classification (SIC)
code 5813, Eating Places, are shown for comparison.
| |
| Ratio Analysis |
| |
2001 |
2002 |
2003 |
Industry Profile |
| Sales Growth |
0.00% |
53.72% |
29.20% |
7.60% |
| |
| Percent of Total Assets |
| Accounts Receivable |
0.00% |
0.00% |
0.00% |
4.50% |
| Inventory |
0.00% |
0.00% |
0.00% |
3.60% |
| Other Current Assets |
50.12% |
43.34% |
30.65% |
35.60% |
| Total Current Assets |
101.00% |
101.78% |
101.93% |
43.70% |
| Long-term Assets |
-1.00% |
-1.78% |
-1.93% |
56.30% |
| Total Assets |
100.00% |
100.00% |
100.00% |
100.00% |
| |
| Current Liabilities |
10.32 |
13.19% |
14.22% |
32.70% |
| Long-term Liabilities |
100.24% |
78.02% |
45.98% |
28.50% |
| Total Liabilities |
110.56% |
91.21% |
60.20% |
61.20% |
| Net Worth |
-10.56% |
8.79% |
39.80% |
38.80% |
| |
| Percent of Sales |
| Sales |
100.00% |
100.00% |
100.00% |
100.00% |
| Gross Margin |
85.96% |
85.97% |
85.99% |
60.50% |
| Selling, General & Administrative Expenses |
98.90% |
82.32% |
78.45% |
39.80% |
| Advertising Expenses |
0.65% |
1.77% |
6.16% |
3.20% |
| Profit Before Interest and Taxes |
-10.21% |
6.56% |
11.19% |
0.70% |
| |
| Main Ratios |
| Current |
9.79 |
7.72 |
7.17 |
0.98 |
| Quick |
9.79 |
7.72 |
7.17 |
0.65 |
| Total Debt to Total Assets |
110.56% |
91.21% |
60.20% |
61.20% |
| Pre-tax Return on Net Worth |
451.33% |
271.84% |
113.14% |
1.70% |
| Pre-tax Return on Assets |
-47.64% |
23.89% |
45.03% |
4.30% |
| |
| Additional Ratios |
2001 |
2002 |
2003 |
|
| Net Profit Margin |
-12.93% |
3.66% |
7.50% |
n.a |
| Return on Equity |
0.00% |
203.88% |
84.38% |
n.a |
| |
| Activity Ratios |
| Accounts Receivable Turnover |
0.00 |
0.00 |
0.00 |
n.a |
| Collection Days |
0 |
0 |
0 |
n.a |
| Inventory Turnover |
0.00 |
0.00 |
0.00 |
n.a |
| Accounts Payable Turnover |
39.35 |
34.83 |
28.19 |
n.a |
| Payment Days |
5 |
9 |
11 |
n.a |
| Total Asset Turnover |
3.68 |
4.90 |
4.48 |
n.a |
| |
| Debt Ratios |
| Debt to Net Worth |
0.00 |
10.38 |
1.51 |
n.a |
| Current Liab. to Liab. |
0.09 |
0.14 |
0.24 |
n.a |
| |
| Liquidity Ratios |
| Net Working Capital |
$90,469 |
$102,189 |
$143,075 |
n.a |
| Interest Coverage |
-3.75 |
3.90 |
9.90 |
n.a |
| |
| Additional Ratios |
| Assets to Sales |
0.27 |
0.20 |
0.22 |
n.a |
| Current Debt/Total Assets |
10% |
13% |
14% |
n.a |
| Acid Test |
9.79 |
7.72 |
7.17 |
n.a |
| Sales/Net Worth |
0.00 |
55.73 |
11.24 |
n.a |
| Dividend Payout |
0.00 |
0.00 |
0.00 |
n.a |
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