"Car Wash" Business Plan:
1.0 Executive Summary
2.0 Company Summary
3.0 Services
4.0 Market Analysis Summary
5.0 Strategy and Implementation Summary
 5.1 Competitive Edge
5.2 Sales Strategy
  5.2.1 Sales Forecast
5.3 Milestones
6.0 Management Summary
7.0 Financial Plan
Business Ideas applicable for this business plan:
Investor for car wash and hospitality chain in West Africa
This business plan was originally published
by Palo Alto Software, Inc. All rights reserved.
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5.0 Strategy and Implementation Summary
The key differentiator for Soapy Rides Car Wash is Mark Deshpande
and his business and personal connections within the East Meadow neighborhood.
For this reason, the sales and marketing focus will be on a one-to-one basis,
with the emphasis on gaining loyal and repeat customers as "friends" of the
business. Soapy Rides, therefore, will depend on word-of-mouth advertising for
the immediate community.
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5.1 Competitive Edge
Soapy Rides' competitive edge will be Mark Deshpande and the
quality of the family name in the East Meadow area. As mentioned, the family has
been in the car business for over 30 years, and has an excellent reputation and
a myriad of both business and personal contacts. In addition, Mark has put a
great deal of emphasis on creating a system that is both fast and efficient,
which will keep costs, in terms of time spent per car, to a minimum.
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5.2 Sales Strategy
Sales strategy is on a one-to-one basis. All customers will feel
they are a valued friend of Soapy Rides, and that all employees care about the
care and upkeep of each vehicle. We must be aware that there are low switching
costs in the car washing industry, so we have to work hard to develop and keep
repeat customers.
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5.2.1 Sales Forecast
Sales by Year
|
| Sales Forecast |
| Unit Sales |
2001 |
2002 |
2003 |
| Full Wash |
1,760 |
2,288 |
2,974 |
| Exterior Wash |
2,050 |
2,665 |
3,465 |
| Interior Clean |
770 |
1,001 |
1,301 |
| End User Detail |
129 |
193 |
290 |
| Business Fleet Washes |
615 |
923 |
1,384 |
| Car Dealership Details |
494 |
642 |
963 |
| Total Unit Sales |
5,818 |
7,712 |
10,376 |
| |
| Unit Prices |
2001 |
2002 |
2003 |
| Full Wash |
$15.00 |
$15.00 |
$15.00 |
| Exterior Wash |
$9.00 |
$10.00 |
$12.00 |
| Interior Clean |
$8.00 |
$9.00 |
$9.00 |
| End User Detail |
$140.00 |
$145.00 |
$150.00 |
| Business Fleet Washes |
$10.00 |
$10.00 |
$10.00 |
| Car Dealership Details |
$70.00 |
$75.00 |
$80.00 |
| |
| Sales |
| Full Wash |
$26,400 |
$34,320 |
$44,616 |
| Exterior Wash |
$18,450 |
$26,650 |
$41,574 |
| Interior Clean |
$6,160 |
$9,009 |
$11,712 |
| End User Detail |
$18,060 |
$27,985 |
$43,425 |
| Business Fleet Washes |
$6,150 |
$9,225 |
$13,838 |
| Car Dealership Details |
$34,580 |
$48,150 |
$77,040 |
| Total Sales |
$109,800 |
$155,339 |
$232,204 |
| |
| Direct Unit Cost |
2001 |
2002 |
2003 |
| Full Wash |
$0.70 |
$0.80 |
$0.90 |
| Exterior Wash |
$0.40 |
$0.45 |
$0.50 |
| Interior Clean |
$0.30 |
$0.34 |
$0.40 |
| End User Detail |
$3.00 |
$3.50 |
$4.00 |
| Business Fleet Washes |
$0.70 |
$0.75 |
$0.80 |
| Car Dealership Details |
$3.00 |
$3.50 |
$4.00 |
|
| Direct Cost of Sales |
2001 |
2002 |
2003 |
| Full Wash |
$1,232 |
$1,830 |
$2,677 |
| Exterior Wash |
$820 |
$1,199 |
$1,732 |
| Interior Clean |
$231 |
$350 |
$521 |
| End User Detail |
$387 |
$676 |
$1,158 |
| Business Fleet Washes |
$431 |
$692 |
$1,107 |
| Car Dealership Details |
$1,482 |
$2,247 |
$3,852 |
| Subtotal Direct Cost of Sales |
$4,583 |
$6,994 |
$11,047 |
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5.3 Milestones
The following table outlines the important milestones in the
planning and implementation of Soapy Rides.
|
| Milestones |
| Milestones |
Start Date |
End Date |
Budget |
Manager |
Department |
| Complete Business Plan |
11/20/2000 |
11/24/2000 |
0 |
ABC |
Department |
| Sign Rental Contract |
11/1/2000 |
11/3/2000 |
$475 |
Mark |
Owner |
| Convert Premises |
11/6/2000 |
12/1/2000 |
0 |
Contractors |
Contractors |
| Hire Car Wash Staff |
12/4/2000 |
12/6/2000 |
$200 |
Mark |
Owner |
| Hire Admin Staff |
1/2/2001 |
2/28/2001 |
$200 |
Mark |
Owner |
| Open for Business |
1/3/2001 |
3/28/2001 |
$0 |
Staff |
Staff |
| Distribute Flyers |
1/3/2001 |
3/28/2001 |
$75 |
Friends |
Friends |
| Press Release |
1/3/2001 |
3/28/2001 |
$25 |
Mark |
Owner |
| Follow-up on Press Release |
11/12/2001 |
11/17/2001 |
$0 |
Mark |
Owner |
| Total |
|
|
$975 |
|
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